We designed and produced a twelve page tabloid for Ideacasa showcasing the range of selected designer furniture pieces which were on promotion. The tabloid develops and expands upon Ideacasa’s brand visual aesthetic; utilising an asymmetric layout and a mixture of typographic styles – picking out key points within the content and delivering them with greater impact. Maintaining simplicity was also vital, ensuring that the format did not overshadow the main scope and the furniture on offer. The tabloid was delivered to households around the island and was part of a promotional campaign (TV, online & print) which we took care of.