Inspired by light’s reflections, its interaction with spaces and materials, we created a geometrical symbol complementing the typeface. The result is a simple yet iconic mark. The wordmark, consisting of a hybrid serif and sans-serif typeface for this luxury interior and lighting brand, strikes a balance between the classical and contemporary collections carefully selected by Maison et Lumière. The velvety dark turquoise together with a spectrum of beautifully complementing pastel colours also help to accentuate this balance by introducing bold, dark tones paired with softer, lighter ones. A responsive version of the logo was created with the intention of being used in scenarios where space is limited, adding more to the brand’s supporting elements.