Keen to stand out from the conventional brands in the market, we helped Fabanelli position themselves as a stylish clothing choice for the contemporary curvy woman. The Fabanelli brand was born with the soft shapely figure of the Mediterranean curvy woman in mind and combines style, elegance and good fit, top quality material and design which all embrace the female curves without foregoing appealing charm and utmost comfort. We were commissioned by Fabanelli to establish their brand positioning and visual identity, with website and accompanying art directed photography. The distinct letters and curved characters of the logotype introduce style which reflects their quality collections. The website features a spatial, minimal approach to typography and colour that allows the photography and collections to take centre stage, capturing the sensual curves of the models, fabrics, tones and palettes.