The days of restricting your media to traditional channels are well gone. People have evolved the way they engage with social, repurposing old tools for new purposes, and expanding their already prominent role in everyday life. The latest trends suggest that more than half of the world’s total population will use social media by the middle of this year. Most businesses have a finite marketing budget, so it makes sense to use it wisely and to build your brand awareness across the web while creating meaningful connections with both your customers and followers.